If you’re serious about your business, then look at its fundamental structure. Examine yourself, your team, your clients and your market:
- Where are the weaknesses?
- What are the limits of your business model?
- Where might it plateau in 3–5 years?
Attack these limitations with your next innovation. This first post outlines the inception of this project as well as how we set the parameters to make sure this creative exploration would be strategically relevant.